To promote tourism in Khyber Pakhtunkhwa, a ceremony was organized to attract investors in a private hotel in Karachi. In a ceremony held at a private hotel in Karachi under the banner of Integrated Tourism Zones in Khyber Pakhtunkhwa, various attractive projects and initiatives of investors were informed by the provincial authorities. DG Culture and Tourism Authority Bakhtiar Khan, Project Director Kit Tausef Khan and World Bank Representative Kiran Afzal while addressing the event said that increasing tourism activities will reveal the hidden beauty of Khyber Pakhtunkhwa to the world. This will help in the preservation of historical and cultural heritage and will also provide many employment opportunities. Khyber Pakhtunkhwa Culture and Tourism Authority Director General Bakhtiar Khan while speaking said that the province is determined to make it a favorite place for tourists. Efforts are being made to improve the old places along with building new places and arrange such opportunities during the tourism days that can bring economic benefits to the existing communities. Project Director Taseef Khalid informed about the steps to be taken for these newly built integrated tourism zones and said that places like integrated tourism zones can be built under public-private partnership. This program of the Khyber Pakhtunkhwa government also has the support of the World Bank. The participants of the event appreciated the initiatives of the provincial government including renowned businessman Zubair Motiwala and World Bank Representative Kiran Afzal.